|
| |
INTRODUCTION
Saint
Mary's University is a modern, urban university with almost
8,000 students, over 35 different degree programmes at
the undergraduate and Masters level, and a passion for
sports.
Most recently the university cheered their varsity football
team to national recognition as the 2001 CIAU champions.
PROJECT
TYPE -INTERACTIVE CD-ROM
CHALLENGE
The Saint Mary’s football team helped raise the
profile of the university athletic department and created
an opportunity to build a promotional programme focused
purely on this victory.
The university wanted to leverage the goodwill and community
spirit felt during the final games and create a marketing
tool that both praised the team and could be used as a
fundraiser.
THE SOLUTION
To fully express the excitement, camaraderie and passion
felt by spectators during these games, the Liberated team
created a fully interactive CDROM that featured professional
photos, video footage, player and coach interviews.
Additional features: PC wallpaper and Year in Review brochure
documenting the team’s rise to victory were included
as part of the CDROM package.
|
|
|
|
|
