| |
INTRODUCTION
With
over 80 million square feet of commercial real estate
under management, O&Y Enterprise is the largest third-party
real estate management services company in Canada.
The company manages and markets prime commercial office
space such as Purdy's Wharf in downtown Halifax. Profile-building
opportunities for each property have to be created in
a user-centric, informative and entertaining way.
PROJECT TYPE - INTERACTIVE CD-ROM
CHALLENGE
O&Y wanted an exciting, interactive marketing solution
for Purdy's Wharf that would promote and showcase the
building's offerings, location and facilities, that worked
well with existing marketing materials.
The project's intended "feel" was cutting edge,
innovative and forward-looking using technology to increase
building tenancy to capacity. Simply put, O&Y wanted
a "wow" factor that would drive potential tenants
through its doors.
THE SOLUTION
The Liberated team worked with O&Y to create an interactive
CD-ROM that featured Purdy's facilities and other value-driving
aspects of the property to target commercial leaseholders.
The CD-ROM featured a Flash media presentation, professional
photography and impressive graphics. Its marketing messages
from start to finish were clear, consistent and well-communicated.
|
|
|
