INTRODUCTION
Maximizing Human Resources Performance is a key area of business for the Brennan Group. Its training programmes increase productivity, streamline and automate customer service processes and create new and lasting procedures for business strategy and implementation. The Brennan Group works closely with clients in franchised or multi-branch organizations to reduce costs and increase bottom line results.

PROJECT TYPE - PRESENTATION DESIGN

CHALLENGE
The Brennan Group's current visual identity system did not reflect the consistency, integrity, professionalism and expertise that its clients have come to expect. Its marketing and communications materials used different imagery, and formatting all needed revision to address consistent, clear and creative application of the company identity on points of direct customer contact.

THE SOLUTION
The Liberated Design team saw the need to apply the same visual identity system on all marketing and presentation items that would touch customers. The Brennan Group's PowerPoint presentations, binder covers, leaflets, bookmarks and advertisements were all reinvented to include the same formatting and integrate corporate messages. Document templates were also created.

Now the Brennan Group's total corporate image is integrated into one clear and consistently applied visual messaging system. New presentation slides and other items can be recreated much faster, using identical formatting and imagery.

I did not appreciate the value of Liberated's solution until we had it! Best marketing dollars we have ever spent. We've been liberated!

Tim Brennan
Chief Visionary Officer -
The Brennan Group